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Monthly programme · SEO and AI search

Found on Google.
Cited by AI.

We take ongoing responsibility for how your website is found. First a thorough audit and solid technical foundations, then a weekly cycle in which every search that starts to show your site gets its own targeted page, in every language you sell in.

30 minutes online · we open your Search Console data together · no obligation

The weekly cycleevery week
  1. MondaySearch Console analysis: which searches are starting to show your site
  2. TuesdayTargets chosen: strengthen an existing page or build a new one
  3. +48 hDraft ready in every relevant language, sent for your approval
  4. LivePublished, internally linked and submitted for indexing
  5. Day 28Position re-measured on days 14 and 28, and reworked if it hasn’t moved
The weekly cycle

Every week: data in, pages out.

The programme follows a fixed rhythm, so the work is visible and countable.

  1. Search Console data

    Which searches you already appear for, and where.

    Monday
  2. Target list updated

    Positions 11–50 are the priority.

    Monday
  3. New or stronger page

    For each priority search, within 7 days.

    ≤ 7 days
  4. Internal and external links

    So Google and AI tools find and trust the page.

  5. Measure and report

    Visibility, clicks and enquiries rather than vanity metrics.

Illustration with sample data.

We run the same process every week on our own group’s online shops, in six languages.

EnglishDeutschMagyarČeštinaSlovenčinaRomână

In short: what does the programme do?

Answer

The SEO & AI Search programme is a monthly service in which Impulsyan takes ongoing responsibility for how your website is found, both in Google’s results and in the answers of AI assistants such as ChatGPT, Perplexity, Gemini and Google’s AI Overviews. It starts with a full audit and the technical foundations. After that, we analyse your Search Console data every week, and every search that begins to appear on pages 2–5 gets a targeted page or a strengthened existing one, backed by internal links. Fee: €990 a month, net, for one language.

Updated: 19 October 2026 · By Balázs Tankó, Director

Why now

Your website now has two kinds of reader: people and AI.

Buyers still search on Google, but a growing share of questions is answered directly by Google’s AI Overviews, ChatGPT and Perplexity. These systems quote pages that answer clearly, are technically sound and are trusted elsewhere on the web. So classic search engine optimisation and answer engine optimisation (AEO) have become one discipline, and we run them as one.

01

Search engines

Clean indexing, clear page structure and content that matches what people actually search for, page by page and language by language.

02

AI answers

Direct answers, consistent company facts, structured data and an llms.txt file, so assistants can understand your pages and quote them correctly.

03

Your business

Visibility is only the means. We measure what it turns into: organic enquiries, booked calls and orders.

How we work

A method, not a bag of tricks

Every client goes through the same five phases. The first two lay the foundations once; the other three run every week for as long as we work together.

1

Audit

Technical crawl, indexing, content and search intent, competitors, plus an AI snapshot: 20 typical buyer questions put to ChatGPT, Perplexity, Gemini and Google.

2

Foundations

Everything search engines and AI systems expect: canonicals, hreflang, sitemap, structured data, llms.txt, author and company signals.

3

Weekly targeting

Search Console every Monday. Searches surfacing on pages 2–5 get a dedicated or strengthened page within seven days.

4

Content and links

A multilingual content calendar, regular refreshes, internal links around pillar pages and clean external mentions.

5

Measurement

Position on day 14 and 28 for every target, a one-page monthly report and a quarterly AI visibility snapshot.

The seven-day rule

When Google starts to show you, we act within a week.

Most websites wait. A search appears on page four, gathers a few impressions, and nobody notices. We treat that signal as an instruction and decide on the right response case by case.

IF

A page already covers it

We strengthen it: title, headings, a direct answer, new FAQ entries and internal links from your strongest pages.

IF

It is a sub-question

Price, industry, comparison, how-to: a new subpage under the right parent page, linked both ways.

IF

Nothing covers it yet

A new service page or knowledge article, written for exactly that search intent.

IF

Two pages compete

We merge them and redirect the weaker one, so one strong page remains instead of two weak ones.

WeeklySearch Console analysis and an updated target list
≤ 7 daysfrom the first signal to a draft ready for your approval
Day 14 · 28every target re-measured, and reworked if it has not moved
Deliverables

Specific, countable work every month

You always know what was done, why, and what it led to.

Up to 4 targeted pages

New or substantially expanded pages each month in the included language, written for the search intent and approved by you before they go live.

Ongoing technical care

Indexing, page speed checks, structured data, sitemap and hreflang, maintained continuously rather than once a year.

Content refreshes

Pages that slip or age are updated with current facts, new questions and a new date, but only when something has genuinely changed.

Internal linking

Every new page is linked from your strongest existing pages. No orphan pages, no dead ends.

External presence

Company profiles, relevant directories and industry mentions, built by hand and never bought.

Reporting you can read

A weekly target list, a one-page monthly report with a 30-minute call, and a quarterly AI visibility snapshot.

Example · real data

This is what a weekly target list looks like

impulsyan.com · Search Console, 14–17 October 2026

Example weekly target list from our own website
SearchLang.Impr.Pos.DecisionStatus
ki telefonassistentDE1358.4New subpages under the AI phone assistant page: cost and GDPRDraft for approval
ai sales systemsEN922.1Strengthen the existing article: title, H1, a B2B section, FAQDraft for approval
ai sales systemEN526.8Same cluster: no separate page, so two pages don’t competeMerged into the target above
lead response timeEN177.0Below the threshold – keep watchingWatching

Our own website went live in October 2026, so the numbers are still small. The method is the same at any scale; only the list gets longer.

Pricing

One programme, one clear fee

Net monthly fee, no setup fee: the audit and the foundations are part of the first months.

CLEAR BOUNDARIES

What the fee covers

So that there are no surprises later.

  • All the analysis and SEO tools we use, with no extra licence fees
  • Implementation in WordPress, Shopify, Unas, Webflow and most other systems, or ready-to-paste delivery
  • Native-quality copy in English, German or Hungarian; Czech, Slovak and Romanian on request

Not included

  • Website redesign or development work
  • Bulk product descriptions for whole catalogues
  • Bought links and advertising budget

What we need from you

Access to Google Search Console and GA4, access to the website (or a person who uploads), and approval of drafts within three business days.

Additional language or market+⁠€390 per month: the same weekly cycle and up to 4 pages per month in a further language
Large online shopCategory and product pages optimised at scale: custom price after the assessment
Already on PathfinderSEO and AI search are already part of it, so you need no separate programme

All prices are net (excl. VAT). 6-month fixed term, after which the contract continues month to month and can be cancelled with 30 days’ notice (Terms & Conditions). Service provider: Island Merchants Ltd. (Malta, MT30933805). With an EU VAT number from outside Malta, reverse charge applies; otherwise 18% Maltese VAT is added. Third-party costs, such as a paid directory listing, are only incurred with your prior approval.

Refund if we can’t agree

If we cannot agree on the exact scope at the kick-off meeting and work has not started, we refund what you paid.

The audit is yours to keep

The full audit and the 90-day plan from month one stay with you, even if you later decide to stop.

Nothing live without approval

Every new page, change and external profile goes live only after you approve it, in your company’s name.

Your site, your data

Content, accounts and access stay yours. If we part ways, everything we built stays on your website.

Expectations

What you can expect, and what nobody can promise

Search visibility is built, not switched on. This is the realistic course of a programme; the pace depends on your market, your competitors and the starting state of your website.

The typical course of the SEO and AI search programme
PeriodWhat we doWhat you will see
Month 1Audit, 90-day plan, technical foundationsA prioritised list of fixes; the first corrections live
Months 2–3Weekly targeting begins, first targeted pagesMore impressions; the first searches moving up from pages 3–5
Months 4–6Content clusters, refreshes, internal links, external presenceMore searches on page one and more organic enquiries, depending on competition
From month 6New topics, further languages, broader AI visibilityA growing, stable base of visits, enquiries and citations

What we commit to

  • Weekly analysis and the agreed monthly volume of work
  • Nothing goes live without your approval
  • Honest reporting, including what has not worked yet
  • Your website, content, data and accounts remain yours

What we never do

  • Promise a ranking (no one controls Google’s results)
  • Buy links or use link networks and hidden text
  • Publish mass-produced AI content without review
  • Write figures, reviews or claims we cannot verify
What we measure

We report what matters to the business

Visibility

Impressions, average position and the number of searches on page one, by language.

Clicks

Organic clicks and click-through rate, page by page, so weak titles are spotted early.

AI citations

Every quarter we put 20 buyer questions to ChatGPT, Perplexity, Gemini and Google: are you cited, and who is cited instead?

Enquiries

Organic enquiries, booked calls and orders in GA4: what the visibility actually turns into.

Fit

Who the programme is for, and who it isn’t

We would rather say no at the start than disappoint you after six months.

A good fit if…

  • your website should bring enquiries or orders, not just look good
  • you sell to businesses, or sell high-value products and services
  • you sell in more than one language or country
  • someone on your side can approve drafts within a few days

Not the right fit if…

  • you expect page one within a few weeks
  • you are looking for cheap links or a quick trick
  • nobody can give us access or publish changes
  • a one-off audit is all you need (ask us for a separate quote)
Free SEO assessment

See where your website stands in 30 minutes

We open your Search Console with you and go through four things:

  • Which searches already show your site on pages 2–5, and what it would take to move each one up
  • Technical issues that hold back indexing, by priority
  • Whether ChatGPT, Perplexity and Google cite you for your key buyer questions
  • What the first 90 days would look like, in writing, whether or not we work together

Prefer to order straight away? Order the programme online – €990 / month, net.

1/2 · Details → 2/2 · Time slot

No newsletters, and we never share your data.

Frequently asked questions

How quickly will we see results?

The first measurable changes (more impressions, searches moving up) usually show after two to three months. Competitive terms take longer. Every week you can see what has moved and what has not.

How much does monthly SEO cost in 2026?

It depends on the market and the scope. In the German-speaking market, small agencies typically charge €1,000–3,000 a month and freelancers around €1,000 (Ahrefs, 2026). Impulsyan’s programme costs €990 a month, net, for one language, including AI search optimisation, a weekly target list and up to four targeted pages a month.

What is the difference between SEO, AEO and GEO?

SEO (search engine optimisation) aims at ranking in classic search results. AEO (answer engine optimisation) and GEO (generative engine optimisation) aim at being quoted in AI-generated answers such as Google’s AI Overviews, ChatGPT or Perplexity. In practice they rest on the same foundations (technically sound pages, clear answers and trust), which is why we run them as one programme.

Can you guarantee first place on Google?

No, and nobody honestly can: Google decides the rankings. What we commit to is the work (weekly analysis, the agreed monthly volume and careful implementation) and full transparency about the results.

What is AEO, and why does it matter?

Answer engine optimisation means making your content easy for AI assistants to understand, trust and quote. It rests on clear answers, consistent company facts, structured data and a good reputation on other websites, and it largely reinforces classic SEO. More in our article AEO for B2B.

Do you write the content? Who approves it?

Yes, we write it, in native-quality English, German and Hungarian, and in Czech, Slovak and Romanian on request. Nothing goes live without your approval, and facts, prices and claims always come from you.

Which website platforms do you work with?

WordPress, Shopify, Unas, Webflow, custom-built sites and most other content management systems. Where we cannot get access, we deliver ready-to-paste content with a precise checklist.

What do you need from us?

Access to Google Search Console and GA4, access to the website or a contact person who uploads, and approval of drafts within three business days.

How does this differ from Pathfinder?

Pathfinder is a complete sales system, and its digital work already includes SEO and AI search. The SEO & AI Search programme is for companies that want organic visibility as a standalone service.

What happens after six months?

The contract continues month to month and can be cancelled with 30 days’ notice. You can add a further language or market at any time.

Let’s look at your search data together.

A free 30-minute SEO assessment: we open your Search Console with you, show where visibility is being lost and which searches are already close to page one, then send written recommendations, whether or not we work together.