AI-powered sales, explained in plain English
Short, practical answers to the questions we hear most: lead response time, AI search, tracking and B2B outreach.
Articles
What is an AI-powered sales system, and how does it work?
A plain-English guide: what an AI sales system is made of, what it automates and what it doesn’t, what it costs and how to measure the results.
ARTICLEWhy the first minutes matter so much: lead response time and conversion
Responding fast to an enquiry is one of the strongest conversion drivers there is. What the research shows, and how to get your response time under 5 minutes, even outside business hours.
ARTICLEHow can a B2B company get cited by ChatGPT and Google’s AI Overviews?
Answer engine optimisation for B2B companies: how to write and structure content so that Google’s AI Overviews, ChatGPT and other AI search tools quote and recommend you.
ARTICLETracking from ad spend to booked meeting: a UTM standard and lead tracking without a CRM
A simple tracking system with no CRM required: one consistent UTM naming convention, a results tracker and a weekly report, so you can see which channel brings real meetings.
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